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Among the most impactful shifts in digital marketing, AI and machine learning are leading a transformation that goes beyond automation. Businesses are now using these technologies to reshape customer engagement, refine data analysis, and create personalized marketing strategies that feel more human than ever. As AI becomes more integrated, it’s not just about efficiency—it’s about enhancing creativity, understanding audiences better, and delivering real value.
The number of people searching online continues to rise each day, wouldn’t you agree? Absolutely! This is true. As a result, the internet has connected and educated people around the world like never before. Digital Marketing has become so prevalent that online businesses are striving to keep up with the speed and reach their target audiences. However, for those unfamiliar with the idea, the first question they ask is, What is digital marketing all about, and why going digital will be a big plus point for every business?
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